The Stanford Company has completed a number of food service master plans for major development projects. We provide restaurant expertise to developers for whom well planned food service operations represent an important component of a larger, multiple use project. Our recent master food service plans for a variety of business environments have included:
• MAJOR REGIONAL MALL
• THEME PARK RESTAURANT COMPLEXES
• TOURIST AQUARIUM
• AIRPORT TERMINALS
• PUBLIC ATTRACTIONS
• URBAN MIXED USE DEVELOPMENTS
The scope of these projects has ranged from concept development and design of a single food and beverage operation, to a project that will include over 60 individual restaurant operations under one roof.
Our contributions in the area of master planning typically begin with a thorough market analysis. We next calculate the overall capacity requirements across various food types, service modes and price ranges. We address the functions and character of the overall business environment as well as the needs of the consumer base to be served. Our conceptual recommendations will strike an appropriate balance between reflecting the ethnic and culinary character of the area and providing unique interest values that will stimulate patronage by local residents.
When desired, we will create and detail unique restaurant concepts to be operated by the developer or under management contract. In other settings, we will identify an optimized tenant mix to be used as a target leasing plan to bring in established operators. Under either format, The Stanford Company Master Food Service Plan will ideally situate the restaurants within the larger project.
Beyond the specification of concepts, facilities and operating plans, we can provide guidelines relative to all manner of support services from delivery and storage to trash removal. We also deal with any pertinent regulatory issues and the development of grand opening and special event marketing programs.