Concept Development and Design
Site Selection
Marketing Research
Confidental Organizational Planning and Analysis
Strategic Business Audits
Strategic Hotel Business Audits
Operational Analysis
Training Communications
The Stanford Company can assist you in establishing a formalized system of expansion planning and site screening. If your company is an established chain, we can prepare a statistically based model of location specific sales potentials. On a market level, we can help you address such issues as which new markets offer the highest potential for your concept, and how to distribute multiple locations within a market to capture maximum sales and efficiencies. We can also provide counsel regarding non-standard location possibilities that can increase your market penetration and provide unusually strong visibility and leverage to your overall operations. For independent restaurant operators or emerging chains, The Stanford Company can provide expert counsel on site selection and market development. Even though you may not yet have the base of existing units from which to construct your own statistical business model, we can advise you of key indicators for success and failure. Through the use of The Stanford Company techniques, you can dramatically reduce the risk of committing to a potential problem location. This is especially critical during the early stages of company expansion when a single, costly location mistake can be least tolerated.